At the dawn of the 20th Century, a new breed of innovator rises up to expand American industry and push the limits of new technology. A trailblazer named Milton Hershey…

Hector and Mario Boiardi open an Italian restaurant in Cleveland in 1924 and soon introduce Italian food to Americans; the brothers eventually find themselves in competition with James Kraft and…

In the late 1800s, German immigrants Joseph Schlitz and Captain Frederick Pabst find themselves in a battle for beer dominance. In their fight for one upmanship they will help create…

Dr. John Kellogg and his brother start a revolution in breakfast, while rival C.W. Post takes direct aim at an empire of his own. And the creation of an iconic…

A young boy accidentally discovers a frozen treat on a stick, and grows up to bring an endearing classic to the world. Plus, a candy store owner radically re-invents ice…

In the 1970’s, Ray Kroc is far ahead of the competition. But when a burger chain claiming to be king poaches his third-highest ranking executive, Don Smith, it’s war. Smith…

As C.E. Doolin and Herman Lay are out to prove the potential of the chips business in the 1950’s, their success inspires one of the biggest companies in the world…

When candy company president Charles Guth gets shafted by a Cola salesman, he decides to buy a bankrupt rival company and go to war with the supplier who wronged him…

William Wrigley stumbles upon a new product that will kickstart a revolution across industries, but not before sparking a life-long rivalry.

Gilbert Swanson inherits his father’s frozen turkey company and partners with a food chemist to innovate a revolutionary dinner that Americans can heat up at home… they call it the…

In the 1950s, Ray Kroc franchises McDonald’s nationwide, but right behind Kroc, a wave of other entrepreneurs try to cash in on the fast-food restaurant craze. Two Florida visionaries start…

In the 1970s, one major cola brand launches a blind taste test marketing plan that takes direct aim at their biggest competitor. As a new era of competition heats up…

In the 1950s, two brothers from Wichita, Kan., aim to build their restaurant, Pizza Hut, by introducing America to Italian dish-pizza. Americans soon fall in love with their pizza, but…

In 1919, Milton Hershey is king of the chocolate, but everything changes when sugar prices drop in the new post-WWI era. Competitors spring up, including Hershey’s former employee HB Reese,…