Steve Phelps, SVP and Chief Marketing Officer for NASCAR, the #1 spectator sport in the U.S., goes undercover with one of the sport’s pit crews and also struggles to keep…

When Mack Trucks CEO Denny Slagle goes under cover, he accidentally brings the plant’s assembly line to a halt and discovers a rumor about the company.

Paul Damico, the former president and CEO, Round Table Pizza goes undercover to glean effective ways to expand the longstanding West Coast pizza franchise eastward and attract a younger clientele….